Earlier today, 5th October 2011, Apple announced that Steve Jobs, co-founder of Apple, died. It is fair to say that few have been as influential as Jobs over the last 25 years in both technology and culture. I admire Apple as a company, and as a brand, for their products, their design ethos, and for the influence they have over their customers, and it’s Jobs’ innovation and enthusiasm for his work that has been key to making Apple the super-brand that it is today. Jobs changed the face of design in electronics. He showed us that form is as important as function, that less is more, and that everyday products can be beautiful. He pioneered ease of use in computing through the introduction of the mouse, and developments in operating systems and user interface, creating systems that other companies now follow. I believe Jobs has changed our world. His developments in personal computing made computing more accessible to the masses, and it saddens me to think how much more he could have given us. Steve Jobs is the face of Apple, and the face of a generation.